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Eommerce 2.0 - The Evolution of Ecommerce
The early days of ecommerce were just about being able to find a product and pay for it online and sometimes even that was a challenge. Companies focused on using the internet as a lower cost channel without the need for retail or call-centre staff. However, the reality was that ecommerce required substantial learning and infrastructure to be put into place, which meant a significant investment had to be made. Most online stores were little more than a bad version of a paper catalogue. However, things have changed. Ecommerce 2.0 is about offering much more than a paper catalogue or a retail experience.
How to succeed at Ecommerce
In this succinct guide, the Imano team bring their expertise and knowledge together to tackle all the major issues affecting ecommerce companies.
As you will see, many factors influence the success of an ecommerce business, and the right strategy can mean the difference between the very best and the very worst-performing online businesses.
Imano have helped major brands go online in record time, helped new companies become top five players in their particular marketplaces, and continue to achieve unprecedented levels of success, with every one of their clients achieving a full return on investment with in a 6 month period. Let them share their expertise with you and you can enjoy the same success.
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Online Marketing
Marketing using the internet has swept through the advertising industry and companies alike. It provides a level of immediacy, personalization and accountability that traditional media is unable to deliver. Its effectiveness at reaching the customer has lead to a phenomenal growth that is set to continue for the foreseeable future.
This book illustrates how to create an online media plan and deliver it through a focused marketing mix. It offers inside industry knowledge on search engine optimization, pay per click advertising, rich media advertising, email marketing, viral marketing and affiliate marketing as well as indirect methods like social networks and blogs. The book is a practical resource that is packed with facts and tips to help the reader understand and effectively use these modern marketing techniques.
7 Habits of Successful Ecommerce companies
The success of an ecommerce organisation is not based on a single characteristic, rather a set of habits that together provide a map to success. If you aspire to be a successful ecommerce organisation, regardless of your business sector, this book is a must read.
This book is written by the principals of Imano plc, a group of Internet Experts whose focused offering is ‘growth’ for their clients’ ecommerce sites. Imano has been building and growing e-commerce sites for over eight years and the views and practices as described in this book form the blueprint of any successful ecommerce organisation.
Out of Print
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Buy Our Books from Amazon UK:
Online Marketing
Ecommerce 2.0
Buy Our Books from Amazon USA:
Online Marketing
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