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Online media planning spans five phases, Strategy – Profile – Plan – Implement – Track, and in that order. At Imano we use an integrated approach and based on the strategy we will create the plan or the creative first.
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This approach helps deliver the best impact for your message and using a combination of in-house and partner tracking tools we are able to analyse campaign performance minute by minute and optimise the campaign to deliver the best ROI for your budget.
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