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The advances in communication brought on by the Internet have made viral marketing a viable element in the marketing mix. But a successful campaign should be measured along similar lines as other elements in your marketing mix and that is on customer acquisition, conversion and retention rates and not how many users have seen the creative.
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Imano believe every campaign must have 5 key ingredients to become a success:
- Simple to understand
- Relevant to your message
- Instant reward for the user
- The campaign should be viral by its nature
- Track everything.
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