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Google Checkout allows customers to quickly and easily complete an order on a partner site without having to go through the trouble of re-entering all the address and payment information. For the merchant this has clear benefits:
- Better customer conversion
- Improved customer confidence
- The power of strong Google brand association - the Google Checkout icon will also appear on all your adwords
- No credit card transaction fees until 2008, after that you can process £10 of transactions for free for every £1 spent on adwords
- Built in fraud management
- Ability to process vouchers
Imano offer Google Checkout as standard on our CommerceNow ecommerce platform and have the technical expertise to implement customised Google Checkout implementation on Microsoft based ecommerce platforms.
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Links
Press Release on Google Site
News story on ZDNet
Learn more about Google Checkout |
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