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The International Marketplace
Over the next two years the biggest percentage growth for any e-commerce site will come from international orders. CommerceNow is the only e-commerce platform which has been optimised specifically for global sales. A comprehensive set of modules are available to allow businesses to trade in any country on any language, to bill in any currency, to use a single product database and to integrate with multiple payment gateways. This allows for negotiating better rates with different payment providers around the world. The CommerceNow platform is able to recognise a user by locale settings and tailor the display accordingly. All prices are shown at the base rate and not using a currency calculation ensuring the customer is always clear on the amount billed to their credit card. The single database provides a better customer experience allowing users to add an item to their basket and then change their locale without losing the products in their basket or any other data.
Improving Conversion Rates
The biggest drop in rates after the consumer has added an item to the basket is due to the checkout process. A recent study has shown that checking out on a single page, to reduce the time taken to complete the process, will improve your conversion rates by up to 40%. CommerceNow is the only e-commerce platform that includes a single page checkout process for both existing and new customers.
Better Average Order Values
CommerceNow has a proven cross-selling and up-selling engine built-in, by displaying ‘Customers who bought, also bought...’ and ‘Quick Picks’ on the basket page, average order values have increased considerably. The average items ordered in a single order have also jumped.
Building Customer Loyalty
Gaining customer confidence is the best way to create loyalty. CommerceNow has built-in functionality that allows an e-commerce site to set up a membership club and provide members access to exclusive products or discounts on shipping, which will improve the lifetime value of your customers.
Affiliate Marketing
The best form of ROI on your marketing spend is achieved using affiliate marketing. In today’s market place where large affiliates are few and far between, the more an organisation can offer the affiliate in terms of EPC (earning per 100 clicks), the better the returns for you. CommerceNow is able to provide unique pricing per affiliate and optimise content and design based on the referring URL. This provides extra incentive for the affiliate and improves conversion rates. Also, CommerceNow has a built in affiliate engine that provides direct links from your affiliate to your site which in turn improves your search engine page rankings.
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The Business Benefits
CommerceNow is a fully customisable solution that is built on the best technology. It is optimised to provide your organisation with the best ROI on your marketing spend and provides the best solution for your customers.
- Rapid deployment - within four to six weeks based on the integration requirements
- Enhanced customer experience - platform designed for maximum online sales
- Robust and scalable - based on Microsoft.NET platform with robust Microsoft SQL Server and Microsoft BizTalk server back end
- Full 360 degree offering - from one organisation providing a Marketing, Strategy and Global e-commerce platform
- Imano experience – Imano have nine years experience in developing and growing e-commerce solutions, our sites generate a total of over £50 Million online sales per annum
- Robust and scalable application – based on an n-tiered Microsoft.NET platform
- Customisable – design and process is separated from business logic allowing full customer experience customisation
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