|
Imano has over six years of marketing experience in promoting and growing e-commerce businesses. Our marketing activities are focused on providing a minimum of 300% ROI and improving your conversion rates from Customer Acquisition to Conversion through to Retention.
We have highlighted the key marketing activities that we would use to increase ROI on marketing spend.
|
|
Site Design and Navigation (Conversion)
- Site design and navigation in accordance to regulations and browser restrictions
- Usability and Information architecture
- Online Branding
Touch point marketing (Retention)
- Design of every outgoing e-mail
- Multi-channel marketing
E-mail Marketing (Acquisition and Retention)
- E-mail marketing to internal lists on a weekly basis
- E-mail marketing to external lists on a CPC (cost per click) or CPR (cost per registration) basis
Banner Campaigns (Acquisition)
- Design and media planning for Rich media and Static banners
Site sponsorship /Partnership (Acquisition)
- Manage relationships with leading portals
Affiliate Marketing (Acquisition)
- Set up and configure on-site Affiliate program, or third party affiliate program
- Manage the ongoing programme
Product Feeds (Acquisition)
- Set up feeds for major feed companies
- Manage feeds on an ongoing basis
SEO (Acquisition)
- Internal Search Engine Optimisation engine
- Tool to create static pages for improved rankings
- Monitor and improve search engine rankings manually
SEM (Acquisition)
- Key word buying on Google and Overture
- Monitor ROI
|
|
|
|