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About Buycosmetics.com
Buycosmetics.com is a top five e-commerce site in the Health and Beauty sector currently operating in the UK and in Ireland. Imano has been managing and growing buycosmetics.com online since 2001.
Buycosmetics.com uses a multi-channel approach to gain market share. They have an active marketing program, both offline and online, to help push sales via the Internet, on the telephone and by mail.
The Platform
Using the Imano commerce platform, they have integrated order processing with their back-office to allow seamless integration from the Internet to warehouse. With a combination of URL, Promotion Code and ‘Where have you heard from us’ drop down box they are able to accurately analyse which marketing activity provides them the best return on investment. The site is hosted in a £150 million data centre and monitored twenty four hours a day.
Administration
Imano have created a functionally rich back-end admin tool that has been optimised for different back-office functions, from managing the catalogue, creating promotions, running real-time management reports, providing audit trails, viewing day to day statistics to providing sales information for customer service staff.
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Customer experience
The look and feel of the site, the usability and the content has been optimised over the years to provide the best experience for the end-user. The goal for any e-commerce site is to provide the user with an easy to use site which guides them via online merchandising to the right products and then through a successful checkout process. Imano have evolved the customer experience by using scenario analysis and watching real users interact with the site.
The Result
Buycosmetics.com is the UK’s fastest growing site in the health and beauty sector, they are achieving conversion ratio’s around 4% on all marketing activities and have been driving forward increasing revenues by 125% each year. ROI was achieved in first three months of launching the site and the site has been profitable from year one.
Customer Quote
"Imano's process of understanding our business and planning the solution was excellent. Imano took the time to really understand our business and our business requirements."
Simon Gook, Managing Director
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Site:
www.BuyCosmetics.com
Downloads:
BuyCosmetics Casestudy (PDF)
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