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Search engine advertising often referred to as Pay per click (PPC) advertising has seen a phenomenal growth rate with Forrester estimating that spend in Europe alone is set to reach €3 billion by 2010. [March 11, 2005 Europe's Search Engine Marketing Forecast, 2004 To 2010 by Hellen K. Omwando ] Its success has been in its simplicity at delivering qualified traffic to a site. A typical advertisement consists only of text which is split into a short title and slightly longer description. These adverts appear at various places on the page when a user types in a particular search term into a search engine and are often referred to as sponsored links. The major search engines like Google, Yahoo and MSN have their own PPC programmes whilst smaller search engines tend to have relationships with the larger search companies ad programmes.
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At Imano, we have considerable experience in managing and optimizing PPC campaigns. We are available to work on either a consultancy basis or fully manage your PPC campaign. We can advise on:
- Designing your campaign for different target audiences (personas)
- Designing your campaigns for different stages in the customer's buying process
- Geo-targeting
- Age, Gender targeting
- Keyword analysis & selection
- PPC Funnel
- Compelling adverts
- Landing pages
- A/B testing
- Bidding tools
- Bidding strategies
- API Intregration
- Click fraud
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Links
Forrester Europe's Search Engine Marketing Forecast 
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