|
Google, Yahoo Search Services (formerly Overture) and MSN have Application Programming Interfaces (API) and web services to enable organisations to directly integrate the PPC engines into their systems. API integration enables the automation of common tasks and simplifies management of large number of keywords.
|
|
Imano can integrate your application directly to the PPC engines, so you can:
- Have a single interface to all the engines
- Implement automatic bidding strategies
- Implement simple process to stop campaigns as products that run out of stock
- Match prices in adverts with products
- Produce advanced reporting
- Conduct automated A/B testing
|
|
Links
Google Adwords API
Yahoo Search Marketing API 
|
|