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The beauty of email marketing lies in the transparency and cost of the medium. It is essential to analyse every campaign as the knowledge and understanding of experience creates better and more profitable campaigns in the future. Email analytics will provide detailed analysis of a campaign by domain and target customer segments, for the following parameters:
- open rates
- click thru rates
- delivery
- bounces
- forwards
- post click actions
In addition, to the immediate ROI from email marketing, additional benefits that can be considered but are harder to analyse are:
- branding
- customer loyalty
- customer referrals
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Imano provide the tools and strategy to measure every campaign, from click to sale. We can create specific performance indicators for your organisation and then deliver the tools to measure against these.
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