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The effects of personalisation to email campaigns can be very dramatic when looking at targeted mailings and baseline profits. The construction of content is often the most challenging part and maintaining the ongoing expectations if you choose to personalise campaigns to a micro level.
There needs to be a balance between personalisation verses costs as every consumer on the planet would like a personal shopper however scale of economy alludes to a mass market approach. With this is mind is it possible to create a personalised view within a mass market approach?
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Imano are able to advise, support and create targeted email campaigns using various approaches to personalisation including:
- Geographical profiling
- Demographic profiling
- Persona marketing
- Consumer preferences & purchasing behaviour
Newsletters, promotions and special offers need to be designed with thought of the consumer who will be receiving it. All consumers are different and creating automated personalised campaigns is one of the answers to creating a template for the masses but delivers the final version to an individual.
Examples include:
- Geographical targeting for travel
- Innovator emails for early bird take up of new products
- Purchasing behaviour emails for stock clearance
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Core to the service, Imano believe in regular communication using personalisation to increased response rates and, when appropriate, support in meeting business objectives/issues where personalisation can be the solution for a localised problem.
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