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The beauty of email marketing is you can test and test again in order to analyse which delivers optimum broadcast results and determine the best variation of time and creative to roll out with.
- Design 2 variations of your email
- Choose 4 different subject lines
- Test the day you broadcast
- Test the time you broadcast (start and finish)
A/B testing is a simple and yet effective measure to maximising the ROI from your email marketing activity.
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