Online Marketing7 Habits of Successful
Ecommerce companiesEcommerce 2.0
The Evolution of EcommerceMarketing using the internet has swept through the advertising industry and companies alike. It provides a level of immediacy, personalization and accountability that traditional media is unable to deliver. Its effectiveness at reaching the customer has lead to a phenomenal growth that is set to continue for the foreseeable future.
The success of an ecommerce organisation is not based on a single characteristic, rather a set of habits that together provide a map to success. If you aspire to be a successful ecommerce organisation, regardless of your business sector, this book is a must read.
The early days of ecommerce were just about being able to find a product and pay for it online. Companies focused on using the internet as a lower cost channel without the need for retail or call-centre staff. However, the reality was that ecommerce required substantial learning and infrastructure to be put into place. Ecommerce 2.0 is about offering much more by focusing on advanced marketing, social tools, engaging the consumer and delivering a true multi-channel experience.
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