Our Strategy

Imano devised a campaign which would challenge the user’s geographical knowledge of China and the location of historical monuments, great emperors’ temples and natural wonders - all readily accessible though the Cathay Pacific network. The bespoke viral game created a scene where the player was given clues to the location in China and they would place a pin in the map where they thought the location would be. The closer the player was to the X/Y co-ordinates of the location, the more points they scored. There was an incentive to send it on to friends and challenge them to beat you on the leaderboard as fabulous prizes were on offer.