Menu Features
Key Features
500+
fully searchable listings and filters by mood, style, locale and cuisine give the app depth and utility.
Augmented Reality
display of what’s available locally. The user is only ever a touch away from nearby city highlights, displayed intuitively through the iPhone camera.
Word of mouth
gives users tips on favourite city locations, recommended by insiders like Anya Hindmarch, Paul Smith and Angela Missoni.
All content (including
zoomable maps
) is available off-line.
"To do"
list and journal functions help users make best use of their time.
Sharing functions
include email, facebook, twitter and flickr.
Audio Tours
of the editors' favourite spots provide an educational soundtrack to your visit.
Selection
of Condé Nast Traveller's recently published articles on the chosen city.
Historical timelines
add substance and context to your surroundings.
The Challenge
Condé Nast Traveller engaged Imano to create an innovative app that would redefine this mobile sector and become the global benchmark for City Guides in the app store.our strategy
The mission statement of the application was:"To be an exclusive, designer, editorially-led city guide for the discerning traveller". The app set out to combine the distinct tone of voice of the Condé Nast Traveller magazine with an elegant deftness of touch and instant access to a wealth of valuable yet relevant content. The launch of the guides, gave Condé Nast a new proposition - a series of City Guides with the potential for update, growth, expansion and improvement. The users will help the franchise grow and promote its success by becoming ambassadors.
The Result
The Condé Nast Traveller City Guides have attracted critical acclaim, hit the Top 25 chart for Paid For Apps and featured as “App Of The Week” for the week commencing Mon 25 Oct. User reviews have been complimentary and ratings average 4+ stars. "What’s impressive is their Augmented Reality functionality. Simply point your phone in a direction and it will bring up images of nearby attractions, which you can narrow down by type. You can also use GPS to pull up venue locations on a map"www.mashable.com
"There’s no need for a guidebook, or even a map with these brilliant city guides"The Daily Mail
"The format is fantastic, with obviously a great deal of thought and care having gone into the way the app reacts and the intuitiveness of the design."www.theiphoneappreview.com
